SUSE has undergone a significant rebranding and launched SUSE AI, a secure platform for deploying generative AI applications, at KubeCon North America. The company has renamed its product lineup for better customer recognition and introduced new offerings like SUSE Observability and SUSE Rancher Prime, enhancing its cloud-native and security capabilities. SUSE AI focuses on data protection, providing security by design, multifaceted trust, and operational simplicity for enterprises transitioning from AI experimentation to deployment.